They've settled into a nice vibe with this now, with these "celebrity elusive target" missions dropping every few months. At £3.99 for the Elusive Target Arcade missions and a bunch of cosmetics, I think they're fairly priced and a good excuse to return to the game. I've just done the Bond tie-in one that's live at the moment and I thought it was great (and also, perhaps, the first time in nearly ten years that we've seen the Paris mansion at a time when it isn't hosting a fashion show).
Came back for le Chiffre, and stuck around for the challenges. I've been doing Featured Contracts (with very little finesse) to get the wrench that I never unlocked before. It's a little bit of a shame that I already have a lot of the higher-level rewards from Hitman/Hitman 2, though.
The new Elusive Target features Bruce Lee. I don’t know if all these celebrity endorsements are a result of the work they are doing for Bond, but I’m here for it regardless.
And the next mission features Eminem and has you taking out Slim Shady. I have no idea what IOI are doing with this game any more but it's quite brilliant all the same.